E-commerce is a booming industry in Pakistan, where more and more people are using the internet to shop for goods and services. According to a report by Statista, the e-commerce market in Pakistan is expected to reach $4.7 billion by 2023, up from $2.1 billion in 2020. This growth is driven by factors such as increasing internet penetration, rising smartphone usage, improving digital infrastructure, and changing consumer preferences.
The COVID-19 pandemic has also accelerated the adoption of e-commerce in Pakistan, as people shifted to online shopping due to lockdowns and social distancing measures. According to the State Bank of Pakistan (SBP), the e-commerce market in Pakistan witnessed a year-on-year growth of 78.9% and 33.3% in volume and value respectively in 2020. The SBP also reported that the number of registered e-commerce merchants increased by 2.6 times in 2020 compared to 2019.
E-commerce has many benefits for Pakistan’s economy and society.
such as creating employment opportunities, enhancing consumer choice, reducing transaction costs, increasing tax revenue, and promoting digital inclusion. According to a report by The Express Tribune, e-commerce can contribute up to 4% of Pakistan’s GDP by 2023 if the government provides adequate support and incentives for the sector. Some of the challenges that need to be addressed include improving internet access and quality, enhancing cyber security and consumer protection, streamlining payment systems and logistics, and developing a conducive regulatory framework.
There are many e-commerce websites in Pakistan that cater to different segments and niches of the online shopping market. Here are five of the most popular and successful ones:
Daraz.pk
Daraz.pk is the largest and most visited e-commerce website in Pakistan, with an average of 81.94 million monthly visits. Daraz.pk offers a wide range of products across various categories, such as fashion, electronics, home and living, health and beauty, and more. Daraz.pk also provides a platform for sellers to showcase their products and reach millions of customers across the country. Daraz.pk has a convenient return and exchange policy and provides multiple payment options, including cash on delivery. Daraz.pk also runs annual sales events such as Daraz 11.11 and 12.12, which offer discounts on a variety of items.
Daraz.pk is a subsidiary of Alibaba Group, one of the world’s largest e-commerce companies based in China. Daraz.pk was founded in 2012 by Rocket Internet, a German internet company that incubates and invests in online startups. In 2018, Alibaba acquired Daraz.pk along with its operations in Bangladesh, Myanmar, Nepal, and Sri Lanka. Daraz.pk aims to become the leading online marketplace in South Asia by leveraging Alibaba’s technology and expertise.
Daraz.pk has raised approximately $55.6 million in funding since its founding.
According to SimilarWeb, Daraz.pk ranks first among eCommerce & Shopping websites in Pakistan by category rank. According to Owler, Daraz.pk has an estimated annual revenue of $60 million.
Daraz.pk is one of the pioneers of e-commerce in Pakistan and has been instrumental in shaping the online shopping culture in the country. Daraz.pk has introduced several innovative features and services to enhance the customer experience and satisfaction, such as DarazMall, Daraz Wallet, Daraz Global Collection, Daraz University, and Daraz Cares. Daraz.pk also supports the local SMEs and entrepreneurs by providing them with training, marketing, and logistics support through its platforms such as Daraz Seller Center, Daraz First Games, and Daraz Dukaan.
Amazon.com.pk
Amazon.com.pk is the second most visited e-commerce website in Pakistan,
with an average of 37.32 million monthly visits. Amazon.com.pk is the Pakistani version of the global e commerce giant Amazon.com, which allows customers to shop for products from international sellers and have them delivered to their doorstep. Amazon.com.pk offers a vast selection of products across categories such as books, clothing, electronics, toys, and more. Amazon.com.pk also provides features such as customer reviews, ratings, recommendations, and wish lists to help customers make informed purchase decisions.
Amazon.com.pk is not an official website of Amazon.com but rather a domain name registered
by a Pakistani company called Clicky Online Shopping Pvt Ltd. Clicky Online Shopping Pvt Ltd is an authorized seller of Amazon products in Pakistan and operates as an intermediary between Amazon.com and Pakistani customers. Clicky Online Shopping Pvt Ltd handles the payment processing, customs clearance, shipping, delivery, and customer service for Amazon orders placed through Amazon.com.pk. Amazon.com.pk ranks third among eCommerce & Shopping websites in Pakistan by category rank. According to SimilarWeb, Amazon.com.pk has an average bounce rate of 43.68% and an average visit duration of 00:03:57.
Amazon.com.pk is one of the most popular destinations for online shoppers in Pakistan who want to access a wide variety of products from around the world at competitive prices. Amazon.com.pk also offers benefits such as free shipping on eligible orders over $49, easy returns within 30 days, secure payment methods such as credit cards and PayPal, and customer support via phone or email.
OLX.com.pk
OLX.com.pk is the third most visited e-commerce website in Pakistan, with an average of 28.67 million monthly visits. OLX.com.pk is a classifieds website that allows users to buy and sell anything from cars, bikes, mobile phones, furniture, property, jobs, services, and more. OLX.com.pk connects buyers and sellers directly and does not charge any commission or fee for transactions. OLX.com.pk also has a mobile app that makes it easy for users to browse and post ads on the go.
OLX.com.pk is part of OLX Group, a global online marketplace company based in Amsterdam that operates in more than 30 countries around the world. OLX Group was founded in 2006 by Fabrice Grinda and Alec Oxenford as an alternative to Craigslist. In 2010, OLX Group acquired Asani.com.pk (formerly Pakwheels), one of the leading online platforms for buying and selling cars in Pakistan. In 2014, OLX Group merged with Naspers Classifieds (formerly Dealfish), another online classifieds company that operated in Pakistan under the name Dekho.com.pk. OLX.com.pk ranks second among eCommerce & Shopping websites in Pakistan by category rank. According to SimilarWeb, OLX.com.pk has an average bounce rate of 43.68% and an average visit duration of 00:05:57.
OLX.com.pk is one of the most trusted and widely used online platforms for buying and selling anything in Pakistan. OLX.com.pk empowers millions of people to make smart choices by providing them with easy access to local markets and opportunities. OLX.com.pk also enables social impact by reducing waste and promoting reuse of goods through its circular economy model.
Telemart.pk
Telemart.pk is the fourth most visited e-commerce website in Pakistan, with an average of 9.64 million monthly visits. Telemart.pk is a leading online retailer of electronics and gadgets in Pakistan. Telemart.pk offers products such as smartphones, laptops, tablets, cameras, gaming consoles, accessories, and more. Telemart.pk also provides services such as warranty, insurance, installment plans, trade-in programs, and corporate solutions. Telemart.pk has a network of physical outlets across the country where customers can view and purchase products.
Telemart.pk was founded in 1998 by Abdul Rehman Talat as a small electronics store in Karachi. Over the years, Telemart.pk expanded its product range and online presence to become one of the most trusted and recognized brands in Pakistan’s e-commerce industry. Telemart.pk aims to provide quality products at competitive prices with excellent customer service and after-sales support. Telemart.pk ranks fourth among eCommerce & Shopping websites in Pakistan by category rank. According to SimilarWeb, Telemart.pk has an average bounce rate
of 46.19% and an average visit duration of 00:04:57. Telemart.pk is one of the leading online retailers of electronics and gadgets in Pakistan. Telemart.pk offers a wide range of products from top brands such as Apple, Samsung, Huawei, Dell, HP, Sony, Canon, Nintendo, etc. Telemart.pk also offers exclusive deals and discounts on various occasions such as Eid-ul-Fitr, Eid-ul-Adha, Independence Day, Black Friday, etc.
Sastaticket.pk
Sastaticket.pk is the fifth most visited e-commerce website in Pakistan Sastaticket.pk is an online travel agency that offers services such as flight booking, hotel reservation, car rental, holiday packages, visa assistance, and more. Sastaticket.pk helps customers find the best deals on travel and tourism from hundreds of airlines and hotels around the world.
Sastaticket.pk also has a mobile app that allows users to book flights and hotels anytime and anywhere. Sastaticket.pk was launched in 2016 by Quality Aviation Pvt Ltd, a travel company that has been operating since 1988.Sastaticket.pk leverages its experience and expertise in the travel industry to provide convenient and affordable solutions for travelers. Sastaticket.pk also partners with various banks and payment platforms to offer discounts and promotions to its customers. Sastaticket.pk ranks fifth among eCommerce & Shopping websites in Pakistan by category rank. According to SimilarWeb, Sastaticket.pk has an average bounce rate of 60.69% and an average visit duration of 00:03:57.
Sastaticket.pk is one of the most popular online travel agencies in Pakistan. Sastaticket.pk offers a wide range of travel and tourism services such as domestic and international flights, hotels, car rentals, holiday packages, visa assistance, and more. Sastaticket.pk also offers customer support via phone, email, and chat 24/7.